customer insight services

What do customers think about your proposition? How well does it stack up? Do you know?

Growing a business in today’s market is hard enough. But if you don’t know what it’s up against, it’s unlikely to achieve its potential.

To improve your chances, hire our “Hidden Voice of the Customer” service. It quickly reveals where your business stands in customers minds and what’s in the way of growth. Which helps your teams focus on doing those things that will yield a better return, faster.

For B2B firms


We specialise in helping business owners of B2B tech and services firms… more »

Market growth

The Earth

We helps team go to market with clarity and focus. .. more »

Customer insights

London Skyline

Hidden voice of the customer research identifies where you stand in the market so it’s clear what to do.. more »



Blogs, book reviews and papers … here »

Latest updates and resources .....

From the blog

The three conversations you need to hear

How will we solve this problem? Who will we hire? How’s it going? There are three conversations your customers have that you really need to … read more »


Latest report

Using the right language

This paper outlines our research into the accessibility of organisations’ communications and provides readers with access to the tools they can use to improve the … read more »

Live research

The Steve McQueen Paradox
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