B2B technology or services entrepreneur

  • You: Entrepreneurial owner or manager
  • Sector: Running technology or services business
  • The job you need to perform: My investors and staff need a coherent plan to grow this business (post acquisition; new product or new market; at turnaround)
  • Dissatisfied with: Subjective assumptions about where we stand in customers minds and what to do
  • Agenda: Help us quickly understand our value to customers so we can go to market more effectively – What do they want? Who do they trust and why? How does our proposition stack up?
  • Budget: Sales and Marketing.


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