I’ve been spammed by…Bosideng
Luxury menswear brand launched its new online store to my spam box today – which was nice. Followers of my previous ‘I’ve been spammed by…’ posts will know that i don’t think ‘luxury’ and spamming go well together and that anyone doing it is not actually building a brand but destroying it instead.
In this case, the email comes from marketing@bosideng.msgfocus.com. Where do I start? Firstly, even though I understand that they need to market themselves, I never actually want to be told I am being marketed to. It rather spoils the whole ‘engage my sense and emotions with your luxury brand’ bit of marketing. As for “msgfocus”, who are they? Is this the agency you are using to spam me? If so, why is their name appearing in the email? Do they add to your brand proposition?
It turns out MSGFocus are nothing to do with mono sodium glutamate and are indeed an email agency called Adestra Ltd. Nothing luxury about them as far as I could see and certainly nothing luxury about the list they bought.
All of which doesn’t help Bosideng engage with me at all, p lacing them firmly in the in-authentic luxury brand category. And that’s why I’ll be clicking ‘unsubscribe’…
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