How authentic is their offer?
I spotted this language school in Leicester Square a few years ago. It was without the missing ‘h” for several months which made me ask myself at the time who was responsible for allowing this situation to go on for quite so long?
Comedy value aside, I wondered what else their management didn’t pay attention to and what effect this had on their ability to recruit staff or students?
For me, paying attention means looking at yourself from the perspective of other people, seeing what they see, feeling what they feel in the context of their relationship with you and assessing how this affirms their belief (or disbelief) in the thing you promise to do for them.
To me, this looks like a English language business which can’t spell “English” which on a simple level undermines the authenticity of their offer.
How did you react and what did it make you feel? Do comment below.
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It was a chuckle followed by annoyance at how it could be ignored. When people start to notice and have an opinion, environment will improve and with it business improves. All makes good sense.