We consulted for Oxford University Press Espana in 2009. Their highly innovative new distance learning product was not selling in the consumer market as they had hoped. Following our analysis, they adopted our recommendation to focus their marketing efforts on the corporate market and reduce their heavyweight consumer marketing activity. The business is cash flow positive and generates nearly €5m in sales today.

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This paper outlines our research into the accessibility of organisations’ communications and provides readers with access to the tools they can use to improve the … read more »

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