The Steve McQueen Paradox

In 2011 and the early half of 2012 we conducted an experiment into memory. In particular, we wanted to understand false memories, after what period of time they can exist and their relationship with emotions. This report summarises our findings and amongst other things establishes a statistically significant relationship between emotion and false memory.

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The Steve McQueen Paradox

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This paper outlines our research into the accessibility of organisations’ communications and provides readers with access to the tools they can use to improve the … read more »

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