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Reports

Browse these articles, papers and research in which I document the challenges and solutions for engaging people better.

Using the right language

This paper outlines our research into the accessibility of organisations’ communications and provides readers with access to the tools they can use to improve the way they engage with people.

Open it here The science of comprehension

The Steve McQueen Paradox

In 2011 and the early half of 2012 we conducted an experiment into memory. In particular, we wanted to understand false memories, after what period of time they can exist and their relationship with emotions. This report summarises our findings and amongst other things establishes a statistically significant relationship between emotion and false memory.

Download it here and let us know what you think
The Steve McQueen Paradox

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Francis Wyburd
francis@whereyoustand.co.uk

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This paper outlines our research into the accessibility of organisations’ communications and provides readers with access to the tools they can use to improve the … read more »

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The Steve McQueen Paradox
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