Geomec 2014

Geotool is an injection well monitoring system. It puts oil and gas operators in control of injection cycles by reporting geo-physical information to their desktops in real time. This enables them to better manage their field operations, improve performance and reduce the commercial and HSE risks inherent in their sub-surface activities.

We are proud to have helped Geomec define their marketing strategy. The plan we worked on together with them is already yielding results. The team is engaged, their messaging is resonating in the market and their resources more focused. Already demand is growing for their new software service whilst distribution partners are queuing up to work with them in the UK, Middle East and US.

Here’s what Jarle their CEO said:

Geomec engaged Francis Wyburd (Where You Stand Ltd.), to support the company in making a market strategy plan for our new and innovative software-service to the Oil & Gas industry; both national and international, with emphasis on Norway, UK, USA and Middle East.

Geomec needed help in identifying the best suitable worldwide markets (= which companies to approach), the right persons to involve within these companies (= who is the buyer), and even more important, how to address the them (= what is their buying criteria).

The work was performed in a very efficient and result-oriented manner, involving Geomec as an organization as well as existing and potential clients; giving us a framework on how to proceed to achieve our commercial goals, both as for marketing/selling and further product development.

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