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Good strategy/Bad strategy by Richard Rumelt


This great book was recommended to me earlier this year and from the start, it made for compelling reading. Rumelt, an American strategy practitioner and academic, draws upon years of experience to explain how strategy matters and where it goes wrong. And it is a joy to finally read a US writer who doesn’t just focus on US organisations but UK and European ones too.

A clearly written, accessible and practical guide for anyone serious about tackling the issues they face. The importance of coherence, in dealing with the hard stuff, making smart choices and of resolve and focus is clearly underlined. Loved it.

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