The Innovator’s solution by Clayton Christensen

This follow up to “The Innovator’s dilemma” sets our practical ways for incumbents and entrants alike to take the strategic decisions they need for their long-term survival. The difficulty organisations face is how to answer the question “what job do customers hire your product to perform”. This is particularly hard to understand when inside a firm faced with the day-to-day. But fundamentally, it’s only customers who can give you the real answer. Getting them to tell you is an altogether different challenge. The other challenge is recognising the competitive threats to the way you currently help customers perform jobs and even when you do, being able to adapt and change. This book is as much a handbook for managing change as it is about disruption or innovation. Brilliant.

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